Rare Sistemi Doccia

An Italian shower-systems brand designing for high-end hotels and residences, in Italy and abroad. Premium materials, modern forms — the kind of product where a hotel art director and a specifying architect are both on the site for different reasons. Lorenzo's approach was smart: lead with projects and atmosphere, let the specs sit behind for whoever needs them. There's also a private section — registered users can download product files including 3D models — which added a layer of complexity to a site that needed to feel effortless on the surface.